The two most important metrics for email marketing are open rate and click-through rate. If your emails aren't opened, subscribers will never see your full marketing message, and if they open them but don't click through to your site, your emails won't convert.
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"It's going to affect things so much, if this team wins, if that team draws…" says the creative director from North London. "So, to then go on your phone and find that you can't even get a bar? It's crazy."
The Future Trajectory of AI Search